01Independent educators
You built the course.
Now everything else is on you.
You’re juggling launches, content, enquiries and delivery. You want a business that can grow beyond your personal effort.
For course creators & B2C edtech founders
You know education.
Let’s build the business.
I help you work through the decisions holding back growth, from choosing your customers and shaping your offer to sales, margins and operations.
10+ years in business & growthCrio.Do · Zomato · Flipkart
Does any of this sound familiar?
01 / THE FOUNDER
I’m doing everything.
Growth still depends on me.
02 / THE DECISION
We keep trying things.
I don’t know what’s working.
03 / THE BUSINESS
Sales are growing.
The margins aren’t.
04 / THE PRIORITY
I don’t know what
to fix first.
Familiar situations. A different answer for each business.
Customer & offerAcquisition & salesUnit economicsGrowth operations
Who I work with
Teaching is your expertise.
Growing the business is another job.
For education businesses already selling directly to learners, with customer activity to examine and an owner or team ready to make changes.
You built the course.
02B2C edtech teams
Everyone is busy.
Growth still feels stuck.
You have paying learners and a team. You need to establish whether the constraint is the offer, acquisition, sales or how the work gets done.
What we work through
Know what to fix
before spending more.
A sales problem can start with the offer. More leads can overwhelm weak operations. More revenue can still leave you with less profit.
Customer & offer
Who should you focus on? Why should they choose you? Review positioning, programme design and pricing.
Growth economics
Which offers and channels make sense after costs? Examine acquisition costs, margins and the trade-offs behind growth.
Marketing & sales
Where does interest stop becoming revenue? Examine acquisition, qualification, counselling and follow-up.
Growth operations
What keeps falling between teams or coming back to you? Review ownership, processes and execution capacity.
We focus the engagement on your specific problem. You don’t need help with every function.
Ways to work together
Start with the decision
you need to make.
Business & growth review
Examine your numbers, customer conversations and current processes. Establish what the evidence supports and where to focus.
Focused improvement engagement
Work with your team on an agreed problem. Implement changes and assess what the results tell us.
Ongoing advisory
Regular support for business decisions, priorities and execution reviews as your business develops.
Scope, responsibilities and fees are agreed before work begins.
The person behind the work
I’ve worked on growth
from inside the business.
I’m Farhat. Over 10+ years, my work has included owning the customer funnel, launching cities and helping sellers and restaurants grow. Today, I bring that operator’s perspective to consulting.
Crio.Do
Owned the full customer funnel, from identifying target customers and defining positioning to marketing, lead generation, sales and growth operations.
Zomato
Launched cities, helped restaurants grow on the platform and contributed to Zomato’s business growth.
Flipkart
Worked on growth in the men’s fashion category and helped small sellers grow their marketplace businesses.
Beyond education
I also work with
sellers and restaurants.
Online sellers
Marketplace growth, pricing, promotions and business performance, drawing on my Flipkart experience.
Restaurant owners
Delivery-platform growth and business operations, drawing on my Zomato experience.
Let’s work through it
What’s getting
in the way?
Tell me what you sell, what’s happening and what you’ve tried. We’ll establish whether there’s a useful piece of work we can do together.
hello@farhatalikhan.com ↗START A CONVERSATION
Tell me about your business.
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